Product Design & Prototyping

Once committed to a product idea, we go all in.

We conduct research to understand your environment, map out the vision, design the product, and prepare the full-scale rollout. Our select business consultants, solution architects, UX/UI designers, and product innovation managers are invested in the process from start to finish.

We use an agile iterative approach. You are involved as deeply as you choose to, and your input is incorporated into our next step. This results in a strong and stable product reflecting your vision.

Sprint
for Leaders

    • corporate / enterprise
    • 4 to 8 weeks

Complex design made simple. In five agile steps.

  1. Initial discovery

    Our first step is to clearly understand your goal. Together, we will discuss your vision, the business context, and the road ahead.

    Deliverables:

    • Problem statement

    • Business goals/process - a blueprint

    • Business requirements

  2. Understanding

    We broaden our view from the user's perspective. We furtther clarify the context of the problem, and we outline jobs to be done, as well as desired outcomes.

    Deliverables:

    • Competitive analysis

    • Qualitative & quantitative research

    • Focus group

    • User interview

  3. Ideation and Strategy

    Armed with the insights from the first two steps, we start defining the product. At this stage, you can see your vision starting to take concrete form.

    Deliverables:

    • Customer journey mapping

    • Value proposition

    • User stories

    • MVP Definition

    • Product Roadmap

  4. UX Concept and User Validation

    We create a high-level product concept with the key functionalities. Together, we validate the idea and its value proposition.

    Deliverables:

    • Basic design guidelines

    • User Flows

    • UX Prototype

    • User testing

  5. UI Prototype

    The design concept and UX insights are put to use as we do rapid prototyping and UI testing with actual users.

    Deliverables:

    • Design concept

    • UI Prototype

    • Stakeholder feedback

    • UI Testing & UAT

Sprint
for Growth

  • startups / scale-ups
  • 2 to 4 weeks

Swift prototyping at the highest quality. In three agile steps.

  1. Ideation and Strategy

    Armed with the insights from the first two steps, we start defining the product. At this stage, you can see your vision starting to take concrete form.

    Deliverables:

    • Customer journey mapping

    • Value proposition

    • User stories

    • MVP Definition

    • Product Roadmap

  2. UX Concept and User Validation

    We create a seamless user experience for your product or service through intuitive and consistent design. We validate our assumptions throughout the design process with usability testing, making iterative improvements based on user feedback.

    Deliverables:

    • User Flows

    • UX Prototype

    • Usability testing

  3. UI Prototype

    The final step is rapid prototyping and collection of customer feedback. This helps us understand the user flows and optimize both the value proposition and the user experience. Thus, the offering matches your vision, and it stands strong on its own.

    Deliverables:

    • UI Prototype

    • UX Prototype

    • Stakeholder feedback

One relevant success story:

Mashreq bank. Digital Transformation.

Reinventing User Channels
We partnered with Mashreqbank PSC, the oldest and one of the largest privately-owned banks in the UAE, providing financial solutions to customers since 1967. In 2019, Mashreq bank started an initiative to completely transform all of its customer-facing channel applications, including their Customer Mobile Banking Application, Customer Desktop Banking Application, Credit Cards Marketing Application, KYC Application and Branch Service Tablet Application.

Let's talk about your Ideas.

Meet Us