End-to-End Product Development

We design and deliver outstanding software products reliably and quickly.

From initial needs analysis and requirement engineering to implementation and adoption of the new software solution, we support businesses throughout the software development life cycle. We draw on our rich expertise and follow best practices in core software development, QA, DevOps, and professional services.

To rapidly deliver innovative products and services, we leverage agile delivery and adapted Scrum development practices, building new features incrementally in weekly or bi-weekly sprints. This allows us to view a potentially releasable Increment of the product at the end of each sprint, gather quick feedback, and ensure that we are building the right solutions for the customers at the right time.

Our Agile Approach Creates Value Rapidly

  • Agility

    We are responsive to change and adapt to shifting requirements without much disruption.

  • cost control

    We ensure the best value for money by prioritizing the highest-impact backlog feature

  • customer satisfaction

    We always keep customer needs at the forefront by continuously seeking feedback, learning, and improving.

  • High-quality product

    Our methodology allows for requirements to emerge and shape an exceptional final product.

Architecture-Centric Development is a Growth Driver

Are you looking at architecture-centric development to ensure the success of your application or system? When existing practices fail to deliver against business objectives, you can consult with our seasoned solution architects on the right application architecture, developer skillset, project budget and timeline, and application size.

We take an incremental approach to the architectural process, starting with a high-level design and testing it against requirements, constraints, and key scenarios. The more we learn, the more we refine. Throughout the entire process, we develop several candidate solutions and, as we run them through various tests, we identify the optimal architecture to meet your goals.


Scaled Agile for BIG Transformations

When you’re building a product in an enterprise setting or catering to a large user base, the greatest challenge is getting multiple teams to work together, in lockstep.

At Prime, we rein in the chaos by employing a Scaled Agile (SAFe) framework. For over two decades, we have been setting up large development organizations, ranging from 20 to 100+ people, that deliver exceptional products transparently, within budget, and on time.

Quality through Obsessive Testing

At Prime, we measure quality from the project’s very inception. Our very experienced Quality Assurance team executes both functional and non-functional testing as a continuous process in tandem with product development.

  • Regression testing

  • UI testing

  • Smoke testing

  • Sanity testing

  • UAT testing

  • Localization testing

  • Security testing

  • Performance testing

  • Load testing

  • Stress testing

  • Volume testing

  • Usability testing

Benefits of Automation

  • Reduced cost for fixing issues

  • Reduced execution time

  • Increased test coverage

  • Faster feedback

One relevant success story:

Mashreq bank. Digital Transformation.

Reinventing User Channels
We partnered with Mashreqbank PSC, the oldest and one of the largest privately-owned banks in the UAE, providing financial solutions to customers since 1967. In 2019, Mashreq bank started an initiative to completely transform all of its customer-facing channel applications, including their Customer Mobile Banking Application, Customer Desktop Banking Application, Credit Cards Marketing Application, KYC Application and Branch Service Tablet Application.

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